Risky business (The Cambridge Judge Business Debate podcast series)
Jun 18, 2018
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Exploring the challenges of living in a volatile world, distinguishing between risk and uncertainty in economics, shifts in geopolitics and security, understanding and managing risks in business, the importance of imagination and counterfactual approaches, and validating out-of-the-box ideas and managing supply chain risks.
The distinction between risk and uncertainty is crucial in decision-making, with risk involving numerical probabilities and uncertainty lacking numerical probabilities.
Building resilience and adapting to uncertainties through effective risk management is essential for organizations to navigate the evolving risk landscape.
Deep dives
Understanding the Difference between Risk and Uncertainty
The distinction between risk and uncertainty has a long history in economics. Risk refers to situations in which people have numerical probabilities to base their decisions on, such as fair games of chance or stable frequencies. Uncertainty, on the other hand, arises when decisions have to be made without numerical probabilities. The concept of uncertainty was emphasized by economists Frank Knight and John Maynard Keynes in the early 20th century. Despite the ability to quantify some risks, uncertainties, especially those related to geopolitical challenges, climate change mitigation, and cybersecurity, remain difficult to measure precisely.
Identifying Global Risks
The Cambridge Global Risk Index provides a comprehensive view of the economy based on major threats across more than 250 cities worldwide. The chosen cities are economic powerhouses, reflecting a GDP-focused approach. Different regions face varying risks, such as market crashes and natural catastrophes in North America and multiplicity of natural catastrophes in Southeast Asia. Geopolitics and security have emerged as major global risks, contributing to increased uncertainty in the world. The Center for Risk Studies emphasizes cyber risk as an ongoing and evolving threat requiring comprehensive understanding and mitigation.
Dealing with a Shifting Risk Landscape
The risk landscape is constantly evolving, with major global challenges changing from year to year. While risks can differ across regions and industries, the key lies in building resilience and adapting to uncertainties. By understanding exposure to various risk types, such as market crashes and conflicts, organizations can allocate their risk budgets effectively. Resilience involves combining multiple factors, including cash, expertise, and standing, to reduce the impact of negative shocks and potentially turn them into advantageous opportunities. Adopting imaginative thinking, exploring counterfactual scenarios, and collaborating on data sharing are essential for effective risk management.
Looking Ahead: Emerging Risks and Imagination
The future is marked by emerging risks that require continuous attention and adaptation. Cyber risk, particularly supply chain attacks and third-party risks, is a persistent challenge. The interconnection between different trends, such as the fourth industrial revolution and climate change, introduces uncertainties for future risks. The role of imagination and counterfactual approaches becomes crucial in exploring unknown unknowns and expanding possibility spaces. While businesses may struggle with imaginative thinking in risk management, encouraging brainstorming sessions and incentivizing the validation of out-of-the-box ideas can lead to better preparation and understanding of potential future risks.
Companies and countries have always dealt with risks, but new threats such as cyber security are now changing the equation. How do you measure risk, what is the impact of recent events such as the Brexit vote, and what is the difference between risk and uncertainty?
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