This time I am joined by Shawn Perritt, VP of Brand Strategy & Creative at Acquia, where he leads all global creative functions for the company. With over 15 years of experience on both the agency and brand side, Shawn has shaped creative strategy for world-class brands including Microsoft, IBM, Coca-Cola, Kahlua, and Mercedes-Benz.

Shawn is known for his belief that a great brand should drive every part of business and culture, blending strategic insight with creative excellence. His work has been recognised by industry benchmarks such as the D&AD, One Show, Communication Arts, Webby Awards, and Graphis. Prior to Acquia, Shawn held creative leadership roles at agencies and consulted for major brands, always championing the intersection of creativity and commerce.

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The Inside Out Pathway is a starting point for in-house creative leaders to be able to navigate themselves and their teams to get creativity closer to the C-Suite.

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Building Trust in the AI Age | Gal Borenstein, CEO, The Borenstein Group; Author, 'Don't Believe the Hype'