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RV 108 - Data & Patterns You Need to Know for 2024 Planning

Sep 29, 2023
The podcast discusses the problems of understaffed revenue operations in B2B companies and the need for prioritization and investment in this function. It also challenges existing practices and frameworks. Other topics include misconceptions about demand creation, strategies for improving marketing results with data, challenges in operationalizing products for effective go-to-market motions, and the importance of the whole customer journey.
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