[REPLAY] 3 Steps to Repurposing Content For Every Channel

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In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.

Topics covered:

• Why most marketing content strategies don’t work
• How to recognise an article that’s been written by someone who doesn’t care
• Using a Twitter thread to promote an article
• Building connections on LinkedIn and marketing yourself on Reddit
• Researching your channels well and and understanding the nuances of each
• Why consistency is the key to building trust
• The reason that direction is more important than speed
• Writing your emails as though they were for your mum and dad

Resources mentioned:

• Marketing Examples
• Copywriting Examples
• Kanye Story
• Top Dawg Entertainment
• Slack
• Privy
• Dave Gerhardt on EHM
• Barametrics Growth Manifesto
• Matthew Kobach’s Twitter
• Sales for Founders
• Exploding Topics
• Dude with Sign
• Quora
• Ogilvy on Advertising - David Ogilvy
• Indie Hackers (C.S. Allen’s comments)
• 22 Immutable Laws of Marketing - Al Ries
• Growth Design

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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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