Sponsorships Can Earn Millions with Ryan Davis | We Live to Build Podcast #242

Ryan Davis is the Co-Founder of People First, which connects brands to creators.

We discuss the evolving landscape of creator collaborations with brands, emphasizing the importance of niche positioning, the role of AI, and the need for authenticity in sponsored content. We explore strategies for monetization, the significance of creative control, and the metrics that influence sponsorship decisions. The dialogue also touches on innovative content creation methods and the potential for leveraging data to enhance future opportunities in the creator economy.

takeaways

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