Can Sponsorships Really Make You Millions? (Ryan Davis)

Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.cc

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - Introduction: Monetizing Your Audience

00:45 - The Power of a Niche for Attracting Brands

03:45 - How to Get Discovered by Brands (The Simple Stuff)

05:55 - The Stanford Study: Why Creative Control is Crucial

08:00 - How Creators Get Blacklisted by Brands

10:00 - The #1 Mistake: Treating Creators Like Ad Puppets

14:05 - You Don't Need Millions of Followers to Get Sponsored

16:30 - The Rise of "Fake Podcast" Ads

18:45 - A Better Model: Sponsoring Real Interviews

24:10 - The Future: Creators as CMOs and Partners

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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