CPA Trendlines Podcasts Adam Lean: Why Accountants Are Stuck—and How to Escape the Trap | Accounting Influencers
May 17, 2025
In this engaging discussion, Adam Lean, CEO and co-founder of TheCFOProject.com, challenges accountants to break free from a stagnant compliance model. He argues that many professionals are perceived as interchangeable, limiting their ability to raise prices and enhance client relationships. Lean emphasizes the shift towards proactive advisory roles, where accountants can add real value and engage with clients meaningfully. Ultimately, he calls for a transformation in the industry to foster growth and support for businesses.
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Accountants Seen As Interchangeable
- Most clients see every accountant as interchangeable, making fee increases difficult.
- Accountants must recognize this "trap" to break the cycle of undervaluation and overwork.
Helping Clients Look Forward
- Clients rarely look forward to accounting services, much like visiting the dentist.
- Accountants who help clients improve their future will be valued and can charge more.
Credential Not Required To Advise
- You don't need traditional credentials to advise small businesses effectively.
- Basic financial knowledge and caring are key, with training provided for advisory skills.