Woman of Influence How to Get Visible Online and Attract the Right Clients (Not Just More Followers)
In this episode, I'm getting into something that is often misunderstood in the online business world, visibility. Not the kind of visibility that comes from posting more on social media or running ads, but strategic visibility: the kind that puts you in front of the right people, in the right rooms, at the right time. I share real client stories of women who scaled through visibility done well—Kate who started landing high-level conferences and podcast guest spots, Dana who turned thought leadership into a book deal, Steph who leveraged podcast appearances into consistent six-figure months, and Kylie whose podcast guest spots brought in clients already sold on her before they even reached out.
I also share how my nearly decade-long career as a publicist for Grammy-winning musicians, thought leaders, and bestselling authors shaped the way I approach visibility today, and why I don't just teach my clients how to refine their messaging and build their offers. I actually help them get in front of the right people. If you've been posting, engaging, showing up consistently, and still feeling like you're not getting noticed, this episode gives you the three practical steps to start building the kind of strategic visibility that opens doors you didn't even know existed.
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KEY POINTS:
00:00 Welcome and Mission
00:42 Strategic Visibility Defined
01:19 Client Wins and Examples
04:14 My Publicist Background
05:56 Visibility Misconceptions
07:17 How I Open Doors
08:11 Three Keys to Visibility
08:28 Key One Signature Message
09:39 Key Two Right Rooms
10:29 Key Three Relationships First
11:12 Wrap Up and Next Steps
12:19 Subscribe and Stay Connected
QUOTABLES:
“ True visibility, and the kind that I'm talking about is really the kind that leads to massive growth and authority long term, comes from strategic relationships and connections. It's about who knows you. Not who you know. But who knows you and trusts you enough to open the right doors for you.” - Julie Solomon
“ You have got to get clear on what it is that you want to be known for. So before you can get into the right rooms, you need to know what you want people to say about you when you're not in the room. What you want them to know, to believe, to feel, what's your signature message? What's your unique genius? And if you're not clear on what that is, you are going to consistently struggle to stand out. Your message will continue to get lost.” - Julie Solomon
RESOURCES:
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