Build Your Tribe | Grow Your Business with Social Media

Personal Branding On Instagram For Beginners - 865

11 snips
Dec 29, 2025
Brock Johnson offers a step-by-step guide to building a personal brand on Instagram for beginners. He emphasizes the importance of authenticity and clarity in your online presence, debunking myths about age and niche. Listeners learn to define their unique promise and personality while focusing on one platform. Practical tips include creating engaging content through six starter posts, understanding audience dynamics, and tracking growth over realistic timelines. This insightful discussion is perfect for anyone looking to establish credibility in the digital space.
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INSIGHT

Personal Brand As Job Insurance

  • Job security is diminishing and personal brands create resilience in uncertain economies.
  • Brock Johnson argues personal brands build trust amid an AI-driven information flood.
INSIGHT

You Already Have A Brand

  • Everyone already has a digital footprint, so branding is about shaping your existing reputation.
  • Brock Johnson stresses intent: you're either shaping your brand or it's being shaped for you.
ADVICE

State A Clear Promise

  • Define a clear promise that tells people what to expect whenever you show up online.
  • Keep the promise consistent but allow it to evolve slowly as you grow.
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