Choosing and testing your audience

In this episode, Brock Johnson shares a beginner-friendly guide to building a personal brand on Instagram in 2026. We’ll cover how to find your niche, tell your story authentically, and build a personal brand that stands out — even if you’re not famous or tech-savvy.

Brock also breaks down simple steps for optimizing your bio, choosing content pillars, and creating easy video ideas to get started. Whether you’re a busy professional, a small business owner, or just getting started with content creation, this episode provides practical, no-fluff strategies to grow your personal brand from scratch and build long-term credibility on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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🤓Related Episode:

The BRAND NEW Instagram Algorithm | Direct From Instagram CEO

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• Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000730394462

How To Get Brand Deals on Instagram, Even as a Small Creator

• Watch: https://youtu.be/7pNOteIUhfk?si=f5BjtDb4tz8hvcUK
• Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000714646058

If I Was Starting A Brand From Scratch | Over 40

• Watch: https://youtu.be/ib6WtaSnew4?si=lqBEk6bg9AG1Rais
• Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000641022268

Connect with Brock on your fav social platform:

Brock:

• Instagram: @Brock11Johnson
• TikTock: @brock11johnnson