

Twitter vs. X: Product Lessons For Startup Founders | The Breakdown
Nov 21, 2024
The discussion dives into how Twitter's transformation to X focuses on product design lessons for founders. They explore shifting dynamics in social media, highlighting the rise of sensationalism and the importance of curating quality content, especially during breaking news. The hosts also analyze recent changes to verification systems, including the monetization of the blue tick, and the confusion it causes. Insights on essential product leadership emphasize purposeful hiring and a balanced approach to user metrics.
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Engagement Metrics Trap
- Optimizing for engagement metrics like dwell time can lead to negative user experiences.
- Users may engage with low-quality content even if it doesn't provide long-term value.
User Feedback Tools
- If you're using algorithmic feeds, give users clear and accessible tools to provide feedback.
- Make it easy for users to indicate what content they like and dislike to improve personalization.
Social Network Evolution
- Facebook's newsfeed initially improved user experience but later became diluted as the network grew.
- Instagram followed a similar trajectory, starting with close connections and ending with clickbait.