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Freakonomics Radio

354. How to Be Creative

Oct 18, 2018
Renowned artist Ai Weiwei, inventor James Dyson, legendary musician Elvis Costello, acclaimed author Jennifer Egan, singer-songwriter Rosanne Cash, renowned trumpeter Wynton Marsalis, and noted illustrator Maira Kalman discuss creativity. Topics include the rise of creativity as a lifestyle movement, defining and measuring creativity, the influence of external factors, establishing expertise, creativity in various fields, and the many facets of creativity.
52:32

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Quick takeaways

  • Creativity extends beyond the arts and can be seen in various fields of human activity such as science, coding, cooking, and gardening.
  • There is a nuanced relationship between creativity and mental illness, with different rates depending on the type of creativity and the constraints within which individuals operate.

Deep dives

Defining Creativity

Creativity is a broad phenomenon that extends beyond the arts and can exist in any realm of human activity. It is about doing something novel and valuable that works. It can be seen in fields like science, coding, cooking, sports, and even in everyday activities like gardening or creating a unique recipe.

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