Growing Your Social Presence Beyond YouTube With Jackson Lintz
Apr 19, 2024
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Jackson Lintz, owner of HighKey Agency, talks about digital branding and social media growth. Topics include personal brand development, YouTube's role, short-form video strategies, and the importance of consistency in content creation.
Personal branding is crucial in standing out amidst AI-generated niche content.
Efficient content generation involves scripting, diverse formats, and post-production distribution for maximum reach.
Deep dives
The Importance of Personal Branding in Social Media
Focusing on building personal brands online can help creators stand out amidst the potential rise of AI-generated niche content. Personal branding, encompassing various aspects of an individual's expertise and personality, becomes a crucial differentiator in a landscape where AI might dominate specific niches. Sharing personal stories and emotions, elements that AI can't replicate, becomes essential in building connections with an audience.
Content Creation Workflow and Formats
Efficiently generating and publishing content involves scripting for videos, testing different content formats, and utilizing a team for post-production editing and distribution across various platforms. Short form and reaction videos, along with repurposing viral content with engaging comments, are embraced to maximize viewer engagement and reach. Adapting workflows and exploring new content formats like podcast clipping contribute to an omnipresent content strategy.
Building Confidence and Authority in Content Creation
Confidence plays a pivotal role in content creation, underpinning the ability to share ideas with authority and connect with target audiences effectively. Building momentum through consistent engagement and feedback leads to increased confidence levels, enabling creators to iterate on their content strategies and expand across multiple platforms.
Engagement through Storytelling and Authenticity
Effective storytelling in short form content involves centering narratives around a single story, challenge, goal, and resolution to maintain viewer engagement and coherence. Combining written scripts as structural foundations with improvisation can elevate video communication and delivery. Prioritizing authenticity, along with building a repository of personal stories in a story bank template, fosters deeper audience connections and enhances personal branding strategies.
In today’s episode, I sit down with Jackson Lintz. Jackson is one of the owners of HighKey Agency, A PR firm that helps business owners dial in their digital branding. We discuss how he helps clients go from zero to a fantastic digital brand online. Jackson runs the social media department at HighKey and has grown many top performers on social media platforms. We discuss where YouTube fits in all of this and so much more!
About Jackson
As a proud owner of HighKey Agency, a pioneering PR firm dedicated to elevating business owners to the top of their industries through strategic digital branding, at the helm of our social media division, I specialize in crafting standout personal brands for entrepreneurs, propelling them to achieve their first 10K followers and beyond. As a passionate first-generation entrepreneur, my drive and dedication are rooted in pursuing excellence and innovation in the ever-evolving digital landscape.
Entrepreneurs Minute is my weekly newsletter. It’s a behind-the-scenes look at what I’m thinking and experiencing each week, and I share anything I find valuable for creators.