TED Talks Daily
TikTok's CEO on its future — and what makes its algorithm different | Shou Chew
Apr 25, 2023
Shou Chew, the CEO of TikTok, shares insights about the app’s unique algorithm that drives virality while emphasizing its role in fostering creativity and community. He discusses the balance between content moderation and the challenges of digital addiction, underscoring the importance of healthy usage habits. Chew also touches on privacy concerns and the measures TikTok is taking to secure user data, particularly with younger audiences. Additionally, he highlights empowering creators and the platform's transformative impact for educators and small businesses.
38:32
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Quick takeaways
- TikTok's unique algorithm shows users content based on their preferences, allowing for discoverability and success for everyday individuals.
- TikTok prioritizes creating a safe and healthy user experience by addressing concerns about addictive behavior, setting time limits, and providing tools for parents.
Deep dives
TikTok CEO's Journey and Vision
TikTok CEO Shou Chu discusses his journey to TikTok and the vision behind the platform. He explains that TikTok's mission is to inspire creativity and bring joy to users. TikTok provides a window to discover new content, a canvas to create, and bridges to connect with others. Shou shares the story of Kaby, the biggest creator on TikTok, to illustrate how the platform provides opportunities for talented individuals to be discovered and succeed.
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