TED Talks Daily TikTok's CEO on its future — and what makes its algorithm different | Shou Chew
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Apr 25, 2023 Shou Chew, the CEO of TikTok, shares insights about the app’s unique algorithm that drives virality while emphasizing its role in fostering creativity and community. He discusses the balance between content moderation and the challenges of digital addiction, underscoring the importance of healthy usage habits. Chew also touches on privacy concerns and the measures TikTok is taking to secure user data, particularly with younger audiences. Additionally, he highlights empowering creators and the platform's transformative impact for educators and small businesses.
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Khabane Lame's Rise
- Khabane Lame, TikTok's biggest creator, started as a factory worker in Senegal.
- His talent and creativity led him to 160 million followers without speaking in early videos.
Algorithm Explained
- TikTok's algorithm is based on math and collaborative filtering.
- It uses pattern recognition to identify videos users might like based on similar user preferences.
Taco Restaurant Success
- Samuel, a restaurant owner in Phoenix, Arizona, successfully used TikTok to promote his taco business.
- He generated $1 million in revenue through the platform, demonstrating its potential for small businesses.