TikTok's CEO on its future — and what makes its algorithm different | Shou Chew
Apr 25, 2023
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Shou Chew, the CEO of TikTok, shares insights about the app’s unique algorithm that drives virality while emphasizing its role in fostering creativity and community. He discusses the balance between content moderation and the challenges of digital addiction, underscoring the importance of healthy usage habits. Chew also touches on privacy concerns and the measures TikTok is taking to secure user data, particularly with younger audiences. Additionally, he highlights empowering creators and the platform's transformative impact for educators and small businesses.
TikTok's unique algorithm shows users content based on their preferences, allowing for discoverability and success for everyday individuals.
TikTok prioritizes creating a safe and healthy user experience by addressing concerns about addictive behavior, setting time limits, and providing tools for parents.
Deep dives
TikTok CEO's Journey and Vision
TikTok CEO Shou Chu discusses his journey to TikTok and the vision behind the platform. He explains that TikTok's mission is to inspire creativity and bring joy to users. TikTok provides a window to discover new content, a canvas to create, and bridges to connect with others. Shou shares the story of Kaby, the biggest creator on TikTok, to illustrate how the platform provides opportunities for talented individuals to be discovered and succeed.
The Power of TikTok's Discovery Engine
Shou highlights that TikTok's unique discovery engine sets it apart from other platforms. Rather than relying on social graph algorithms, TikTok's machine learning algorithms show users content based on their preferences. This approach allows everyday individuals to have a chance to be discovered, as TikTok learns users' interests and shows them relevant content. Shou emphasizes the empowering aspect of the platform, where talent and creativity can lead to significant success.
Algorithmic Recommendations and Content Personalization
Shou explains that TikTok's recommendation algorithm is based on mathematical calculations and pattern recognition. The algorithm analyzes users' liking patterns and recommends content that aligns with their interests. It does not rely on explicit questionnaires or push mechanisms. Shou emphasizes the importance of content resonating with the audience, as successful content has the ability to go viral on TikTok. He also highlights the platform's efforts to ensure the diversity of content and protect users from harmful and inappropriate material.
Balancing Usage, Addiction, and Safety
Shou addresses concerns about addictive behavior and excessive screen time on TikTok. He emphasizes that TikTok's goal is not to maximize time spent on the platform, but rather to provide a safe and healthy user experience. TikTok actively encourages users to take breaks, sets time limits for younger users, and provides tools for parents to manage their teenagers' screen time. Shou underscores the importance of developing a balanced and healthy relationship with digital content.
TikTok CEO Shou Chew dives into how the trend-setting video app and cultural phenomenon works — from what distinguishes its algorithm and drives virality to the challenges of content moderation and digital addiction. In a wide-ranging conversation with head of TED Chris Anderson, he tells stories about the TikTok creators he loves and digs into thorny issues like data privacy and government manipulation — as well as speaking personally about his commitment to inspiring creativity and building community.