My Amazon Guy Are You Cannibalizing Organic With Branded PPC Campaigns?
Should You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon Guy, breaks down the importance of branded term ads and how they help protect your market share on Amazon.
If you sell a product with limited brand loyalty and a relatively low search volume, advertising your branded terms isn’t just beneficial – it’s essential! By utilizing Amazon PPC defensive campaigns, you ensure that competitors don’t steal your sales by showing up for your branded keywords. Branded keyword targeting can prevent competitors from taking over your top spots and ensures your Amazon listings remain visible.
Protect your brand and market share today, schedule a strategy call with our team and let us help you optimize your branded terms PPC campaigns! https://bit.ly/3ZlHh6G
#AmazonAdvertising #PPCCampaigns #BrandProtection #EcommerceGrowth #AmazonSellers
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Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 – Are you wasting money on branded terms?
00:07 – Addressing a common question from a seller about branded terms
00:23 – How Amazon Ads works with branded terms
00:36 – Example with Ducky Doorstoppers brand and their sponsored ads
01:01 – Explanation of Amazon’s ad positioning with multiple products
01:14 – Customer behavior when searching for branded terms
01:39 – Branded search volume and brand loyalty
02:07 – Why advertising on your branded terms makes sense for smaller brands
02:33 – The impact of not advertising on your branded terms
03:16 – Protecting your brand from competitors advertising on your terms
03:51 – Why it’s crucial to consistently show up first for your branded terms
04:01 – The importance of maintaining brand control on Amazon
04:42 – Conclusion: Should you advertise on your branded terms?
05:02 – Final thoughts on PPC campaigns and brand protection
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