Transform NOW 37. The Culture Key for Digital Transformation
Sustainable digital transformation involves much more than a plan to implement new technology. Michael Marchuk talks with Rob Maguire, a partner at Baringa, about the need to support the employees during times of change, but also about how leadership affects the entire culture of the organization. This culture tone is set by the most senior management that influences not only the management team and the companies employees, but also the customers who interact with the people and digital workers within the organization.
Here’s what we talked with Rob about:
* Building a sustainable digital transformation culture
* The implications for leaders who are driving digital transformation
* Managing digital workers and human workers as part of the broader workforce team
* How to increase the success of a digital transformation program through positive workplace culture
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