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Closers Are Losers with Jeremy Miner
99% of Entrepreneurs Sell the WRONG Way – Here’s What to Do Instead
Apr 3, 2025
Kap Chatfield, a branding and content strategy expert, dives into the pitfalls of traditional sales tactics. He discusses practical mindset shifts that can revolutionize how entrepreneurs close deals. By emphasizing storytelling and emotional connection, he reveals how to sell without sounding pushy. The conversation explores the importance of genuine connections in persuasion and shares insights on what top performers do differently in today’s market. This enlightening discussion is a must-listen for anyone looking to refine their sales approach.
01:13:20
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Quick takeaways
- Entrepreneurs often fail to close deals not due to their products but because of outdated and ineffective sales strategies.
- A critical mindset shift can transform sales success, enabling entrepreneurs to connect authentically rather than coming across as overly salesy.
Deep dives
Reframing the Bible's Relevance
The speaker challenges the common perception that the Bible is irrelevant and merely a list of rules that limit enjoyment in life. Instead, they propose a narrative view, suggesting that stories in fairy tales are derived from the gospel, where Jesus represents the heroic knight and humanity is the cursed princess. This analogy illustrates the battle between good and evil, emphasizing how sin separates us from God. Ultimately, the message conveys that through faith in Jesus, one can break the curse of sin and embrace a fulfilling relationship with God.
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