Expand into the MENA Market with Salim Rennewi

Salim Rennewi is the Founder and CEO of SellAbroad, which helps brands expand into the MENA market (Middle East). You've Chosen the Hardest Business Model on Earth. In this interview, Sell Abroad co-founder Salim Rennewi validates the immense difficulty of e-commerce and explains that the natural progression for an operator often involves learning painful lessons by burning money, losing employees. As a solution for brands struggling with new US tariffs, Salim explains why they must expand to new regions like the Middle East, where ad costs are 50% lower and customer LTV is higher. He also shares critical cultural insights for selling in the region, such as why your dog-related product will likely fail, but your cat product might be a huge success. Check out the company: https://sellabroad.io

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🕒 CHAPTERS

00:00 - You've Chosen the Hardest Business Model on Earth

01:57 - The "Crazy" Way E-commerce Aggregators Burned Millions

04:58 - You're Thinking About the Middle East All Wrong

11:15 - Why Your Dog Product Will Fail in the Middle East

14:09 - Why Trump's Tariffs Are Forcing Brands to Go Global

16:44 - How to Get "Tariff Relief" for Your E-com Brand

20:19 - Why Most E-com Brands Are Bad at Managing Money

26:33 - The Most Important Skill an Entrepreneur Can Have

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