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How I Built This with Guy Raz
Threading the future of circular fashion with Peter Majeranowski of Circ
Sep 7, 2023
29:30
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Peter Majeranowski, founder of Circ, talks about how his company is pioneering technology for circular fashion. They discuss the challenges of the fashion industry's environmental impact and the process of recycling clothing to create new materials. They also highlight partnerships with brands like Zara and the future of sustainable fashion.
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Quick takeaways
- CERC has developed technology to recycle polycotton, closing the loop on fast fashion and addressing the problem of textile waste in the industry.
- The fashion industry needs to address labor conditions, water usage, and other aspects of the product life cycle in addition to using recycled materials.
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CERC: Recycling Polycotton for Sustainable Fashion
CERC is a company that has developed technology to recycle polycotton, which is commonly used in clothing. They can take a polycotton shirt, shred it, and separate the cotton from the polyester in a hydrothermal process. The polyester building blocks can be used to create new clothing, while the high purity cotton cellulose can be turned into thread. This process addresses the problem of textile waste in the fashion industry, which currently has less than 1% of clothing being recycled. CERC has partnered with brands like Zara and Patagonia to incorporate recycled materials into their products. They aim to transform the industry and have set a target for 40% of clothing to be made from recycled sources. With their innovative recycling technology, CERC seeks to disrupt traditional ways of doing things and contribute to a more sustainable fashion industry.
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