How often do you communicate online?

This week, Ash brings on Craig Clemens, the founder of Golden Hippo Media and one of the world’s best copywriters to discuss the psychology of writing.

Craig started his writing career, surprisingly as a club promoter. Listen in to hear a wild story that landed him the ability to connect with many people through email.

If you are growing your brand audience, reaching out to clients, or cold networking, this episode is packed with actionable tips and tools to create email and web copy that will enroll anyone whose eyes you are trying to reach. The best way to get your audience to open your emails is to use the crackerjack secret, not sure what this is...listen in.

If you are on the job hunt and have a dream job on your mind, Craig shares a creative idea for how you can stand out.

Resources:

Extreme Ownership by Jocko Willink

Influence by Robert Cialdini

Advertising Secrets of the Written Word Joe Sugarman

Triggers by Joe Sugarman

In This Episode, You Will Learn:

Tips to write powerful copy that connects with a large audience.
How to use psychology to enroll readers into your product or service.
3 topics you should consider when you sit down to write to your dream client.
The crackerjack secret to win within copy.
How to use writing to heal a relationship.

Where You Can Find Craig Clemens:

https://goldenhippo.com/index.php

IG: @craigclemens

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