343: CMAA Communication Summit Recap: A Decade of Evolution w/ Jackie Singleton, Victoria Burns, & Sean Bleyl
Apr 24, 2024
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Celebrate 10 years of CMAA Communications Summit with Jackie Singleton and industry pros. Discover how club communications evolved from basic tasks to member engagement focus. Learn about leveraging data-driven strategies and private social platforms for club connectivity.
Club communication has evolved strategically, shifting from basic admin tasks to enhancing member engagement.
Leveraging data-driven strategies and private social platforms can improve club connectivity and member experience.
Deep dives
Importance of Communication in Private Clubs
Effective communication is crucial in member-owned clubs as it can either make or break the success of the club. The key takeaway from the podcast episode emphasizes the shift towards more strategic communication in clubs, moving away from viewing communication as just an administrative task. The episode highlights the significance of presenting messages strategically and how clubs are evolving in their communication approach to meet member expectations.
Growth and Evolution of the CMA Communication Summit
The podcast discusses the evolution of the CMA Communication Summit over its 10-year run, starting with 15 clubs and growing to 95 clubs attending the latest summit. The summit originally began as a joint effort to explore club communication possibilities and evolved into a strategic platform for industry networking and knowledge sharing. With over 140 attendees and 40 on the waitlist, the summit's success reflects the growing importance and interest in strategic club communication.
Role of Data and Technology in Club Communication Strategies
The episode emphasizes the importance of leveraging data and technology in club communication strategies. Clubs are encouraged to align communication efforts with member needs, anticipatory information, and guidance to enhance member experience. Insights from the podcast stress utilizing data analytics to drive communication decisions and create personalized and engaging content for members.
Learning and Networking Opportunities at the Communication Summit
The summit provided valuable learning and networking opportunities for communication professionals in private clubs. Presentations by industry leaders showcased different approaches and strategies to enhance club communication, catering to diverse club environments. The podcast highlights the collaborative and inspiring atmosphere at the summit, where professionals shared ideas, learned from each other's experiences, and gained insights to improve their club communication practices.
On this episode we celebrate the 10 year mile stone of the CMAA Communications Summit. We chat with Jackie Singleton Director of Member & Community Engagement from TCC (The Country Club of Brookline) as well Victoria Burns and Sean Bleyl from MembersFirst. What started as a modest meet up with 15 clubs, it’s transformed into a dynamic 95 club collaboration. Learn how club communications have evolved from basic admin tasks to the heart of member engagement. We’ll share insights on leveraging data-driven strategies and private social platforms to enhance your club’s connectivity.