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Private Club Radio Show

343: CMAA Communication Summit Recap: A Decade of Evolution w/ Jackie Singleton, Victoria Burns, & Sean Bleyl

Apr 24, 2024
Celebrate 10 years of CMAA Communications Summit with Jackie Singleton and industry pros. Discover how club communications evolved from basic tasks to member engagement focus. Learn about leveraging data-driven strategies and private social platforms for club connectivity.
39:12

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Quick takeaways

  • Club communication has evolved strategically, shifting from basic admin tasks to enhancing member engagement.
  • Leveraging data-driven strategies and private social platforms can improve club connectivity and member experience.

Deep dives

Importance of Communication in Private Clubs

Effective communication is crucial in member-owned clubs as it can either make or break the success of the club. The key takeaway from the podcast episode emphasizes the shift towards more strategic communication in clubs, moving away from viewing communication as just an administrative task. The episode highlights the significance of presenting messages strategically and how clubs are evolving in their communication approach to meet member expectations.

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