Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity

In this episode, Steve Fretzin and Greg Eisenberg discuss:

• How law firm business models are quickly shifting due to tech and market forces
• Why branding and visibility are critical for firms of any size
• Ways small and solo firms can compete with major legal players
• How legal entrepreneurship is evolving through collaboration

Key Takeaways:

• Small law firms can remain competitive by joining collectives that centralize branding, marketing, and operational tools while allowing them to retain full ownership of their businesses.
• Repeating a strong personal brand message through short-form video content across the right platforms helps attorneys become top-of-mind in their niche.
• The most effective business development strategy combines strong referral networks and relationship-building with a smart digital advertising approach.
• Law firms must stop treating marketing as a standalone fix and instead adopt a unified strategy that integrates operations, technology, finance, and client experience for long-term success.

"They say they don't teach business in law school. I went to business school. They don't teach business in business school—it didn't make a huge difference. There's just some stuff they can't prepare you for." —  Greg Eisenberg

Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

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Episode References: 

The GaryVee Audio Experience: https://podcasts.apple.com/us/podcast/the-garyvee-audio-experience/id928159684

About Greg Eisenberg: Gregory Eisenberg won the award for “Worst (or Best) Doppelgangers” thanks to his resemblance to Beaker, Shaggy, and Screech. A failed comedian and worse political candidate, he found his calling helping law firms grow. With 10+ years in marketing, he’s worked with brands like Cinnabon, Carvel, and major universities. After starting LegalEase Marketing, he realized firms needed more than leads—they needed infrastructure. That led to Ready Firms, built to help small firms scale and stay competitive.

Connect with Greg Eisenberg:  

Website: https://readyfirms.com/

Email: greg@readyfirms.com

LinkedIn: https://www.linkedin.com/in/gregoryseisenberg/ & https://www.linkedin.com/company/readyfirms/

Facebook: https://www.facebook.com/readyfirms

Instagram: https://www.instagram.com/readyfirms

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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