CrossFit Affiliate Playbook: Chris Cooper’s Review

CrossFit LLC recently released its new CrossFit Affiliate Playbook.

What's inside? Who might benefit most from it? And is the advice any good?

Coop shares his thoughts.

Links:

Drink O2
Beyond the Whiteboard
How to Make $100,000 with 150 clients
Gym Owners United

Timeline:

3:07 – Why you need a playbook.

6:35 – The reason most gyms fail.

8:21 – Cracking open the CrossFit Affiliate Playbook.

9:55 – Defining success.

11:50 – Core values, mission, and vision.

13:31 – On culture and exclusivity.

15:39 – How to serve people better.

17:36 – Creating a business plan.

21:09 – SWOT analysis.

21:40 – Revenue models and the right questions to ask.

23:40 – Remember who’s talking.

24:29 – Where the CrossFit Affiliate Playbook deviates from the data.

26:38 – What the playbook gets wrong about setting prices.

32:02 – What the CrossFit Affiliate Playbook could do for you.