Interview with Robbie Crabtree on Competitive Storytelling
Aug 21, 2023
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Robbie Crabtree, a former trial lawyer turned startup consultant and master of competitive storytelling, explores the power of storytelling in engaging the jury and conveying emotion as a prosecutor. He also discusses using storytelling to inspire investors and achieve desired outcomes as an entrepreneur. The episode touches on the impact of storytelling on influence, persuasion, and leadership, the qualities of great storytellers, and personal experiences with dream jobs. Definitely worth a listen!
Storytelling requires the mastery of foundational skills such as authenticity and expressivity to create a powerful emotional impact.
To build a compelling vision story, one must envision the biggest, boldest future, tie in past experiences, and create a sense of conviction in the listener.
Deep dives
The Power of Storytelling in Building Connections
Storytelling is an art form that allows us to connect with others by transferring emotion. A great storyteller can blend external and internal focus to make the audience feel like they are part of the story. This requires a mastery of the foundational skills of storytelling, such as authenticity and expressivity. By reliving the story and engaging the audience's senses, storytellers can create a powerful emotional impact.
Crafting a Vision Story for Success
A vision story is about creating an alternative future that feels tangible and inevitable. To build a compelling vision story, one must start by envisioning the biggest, boldest, most ambitious future and describing it in detail. By tying in past experiences and building analogies, the storyteller can make the vision story feel real and create a sense of conviction in the listener.
Becoming a World-Class Storyteller
Becoming a world-class storyteller requires mastering the external and internal aspects of storytelling. This involves the ability to transfer emotion from oneself to the audience and to blend different perspectives within a story. World-class storytellers are able to create a natural delivery that engages the audience, often through muscle memory and a deep understanding of storytelling techniques. It is a journey that takes time and practice to achieve.
The Art of Competitive Storytelling
Competitive storytelling is about telling the best story and winning over the audience. Drawing from the author's experience as a trial lawyer, the book explores the process of becoming a great storyteller and practical strategies for using storytelling in different contexts. It delves into the importance of emotion and conviction, the mastery of rhetoric and oratory, and the integration of storytelling into pitching, fundraising, and leadership.
In this episode of Changing Minds! I have a truly exceptional guest —Robbie Crabtree, a former trial lawyer turned startup consultant and a master of competitive storytelling.
Robbie will share his experiences using storytelling as a trial lawyer to engage the jury and convey the essence of each case. We'll explore different perspectives and the emotional toll of his work as a child abuse prosecutor. But Robbie's expertise extends beyond the courtroom; he'll show us how storytelling techniques can elevate business and leadership.
Whether you're an entrepreneur looking to captivate investors or a leader aiming to influence others, this episode is packed with valuable insights on crafting powerful stories.
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