Membership Geeks Podcast with Mike Morrison Advanced Tips and Tactics for Offering a Membership Trial
Offering a membership trial can help you take people from sitting on the fence to joining your membership, by giving them a risk-free test-drive of your membership.
But it isn’t as simple as adding a new option to your sales page, creating a great membership trial system is a fine art that will take some time and consideration to get right.
This episode of The Membership Guys will fast-track you to becoming the Michelangelo of membership trials, sharing advanced tips and tricks to create high-converting trial sequences that will help you grow your membership with less stress and better results.
Essential Learning Points:
- The key things everyone offering a trial for their membership NEEDS to make sure they’re doing
- Why charging a nominal fee is often better than making your trial completely free
- What to do about the people who don’t actually make use of their trial
- Specific tactics for taking your trial to the next level and improving conversions
Important Links & Mentions:
- 5 Things to Include in Your Member Onboarding Sequence
- Trial periods and risk reversal
- 6 ways to use onboarding to make new members feel welcome
- How to level up by creating a membership ecosystem
- Calendly
- Intercom
- Active Campaign
Key Quotes:
“Trials get people over the initial hurdle of signing up, get them into the habit of logging into your website and consuming your content, and expose them to the quality of your membership.”
“You don’t want to have the mindset of assuming everyone signing up for a trial is only looking to stick around for that free period. You need to have the confidence in your product.”
“There are two sides to this coin – really making sure that people get off to a good start in their trial and get plenty of value from it, but also future pacing and signposting future value beyond the trial so it becomes a no-brainer for them to join your membership full-time.”
“Once you get people in your ecosystem consuming the basic level of membership content, it becomes so much easier to prompt them to upgrade to full membership.”