How Tubi is Embracing Creators - and Trying to Shake up Streaming

🎬 Creator Content is Blurring the Lines with Traditional TV: The distinction between content from native digital creators and traditional Hollywood content is becoming increasingly blurry, with creators now producing longer-form, high-quality content that is being watched on television.

🤝 Collaborative Partnerships are a New Path to Hollywood: Tubi is creating a program called "Tubi For Creators" that provides native digital creators with a path to elevate their careers and businesses by giving them a way to work with Tubi.

📈 Success Comes from Leveraging Existing Audiences: The success of Tubi’s original movie Sideline was a result of bringing together the built-in fandoms of a popular Wattpad novel and a huge TikTok star, Noah Beck, who was eager to cross over into acting.

🚫 Accessibility and Low Friction are Key to Attracting Young Viewers: The absence of a paywall on Tubi makes it an accessible platform that encourages young audiences, like those on TikTok, to easily transition from a clip on their phone to watching the full content on Tubi.

💰 Creators Are the New Media Startups: Creators are seen as sophisticated media startups that produce content, own their own IP, have large distribution channels, and have huge, loyal fan bases.