093: The science of sales development: How Everstring uses intent data to build pipeline

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jack Veronin, Senior Sales Development Manager at EverString.

In his years at EverString, Jack’s risen through the ranks from an SDR to team lead, to managing the company’s Enterprise development department. If it’s a sales development gig at EverString – then Jack’s done it.

Throughout the pod, Collin and Jack discuss a growing data-driven trend in sales development: the use of intent data to produce relevant prospecting and, ultimately, create significant opportunities. Highlights include: EverString’s sales development results (13:48), the power of intent data (30:45), adopting a scaled vs. personalized approach (36:12), cold call Collin (54:42).