Ep20 | How To Value Stack Your Packages To Increase Conversion

Still struggling to sell your packages consistently?

This episode fixes that.

We break down the most overlooked sales strategy for cash-based clinics: value stacking. If your eval-to-package rate is under 75%—or your paid ads aren’t turning into paying patients—this one’s for you.

📌 Key Takeaways:

🔹 Why Value Stacking Works – Price isn’t the problem. It’s unclear value. We show you how to position your offer so well that saying “no” feels like a mistake.

🔹 The Dream Outcome Formula – Borrowed from Hormozi’s $100M Offers: Dream Outcome x Likelihood of Success / Time Delay x Effort We break down how to apply it directly to your PT packages.

🔹 Build a “What You Get” Sheet – Most clinics under-communicate their value. 60-min sessions, dry needling, online support, and partner perks are worth real money—show that clearly.

🔹 Strategic Partnerships = Extra Value – Offer free cryo, DEXA scans, or Orange Theory passes by teaming up with local businesses. We show you how to pitch it right.

🔹 Educate Before You Sell – A solid CRM email drip can do the heavy lifting. Add a comparison guide, nurture leads, and make your evals a warm handoff.

⚙️ Execution Tips:

• Audit your current offers and extras.

• Build your value stack sheet with real dollar amounts.

• Train your team to use it in every eval.

• Reach out to partner businesses now.

• Automate lead education through emails and workshops.

💬 Why This Matters:

You’re already delivering more value than most clinics—you just haven’t packaged it. Value stacking improves conversions, boosts confidence, and maximizes ROI—without changing your actual offer.

🎯 Ready to sell more packages?

Stack the value. Show the offer. Train the team. Close the gap.

🔗 Need help building yours? Book a free strategy call at thepatchsystem.com

👉 Like this episode? Follow @_jeremydupont on Instagram for weekly growth tips. 🚀