699 Julie Wainwright: Author of Time To Get Real

Jun 9, 2025

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On this episode of The Kara Goldin Show, we’re joined by Julie Wainwright, entrepreneur, e-commerce pioneer, and author of the powerful upcoming book TIME TO GET REAL: How I Built a Billion-Dollar Business that Rocked the Fashion Industry. Julie is the founder of The RealReal, the billion-dollar luxury resale company she took public, and she’s currently the CEO and Co-Founder of Ahara, a precision nutrition company redefining wellness through personalization.
In our conversation, Julie gets real about what it truly takes to build and scale a mission-driven company, the emotional and financial toll of going public, and the often-ignored power moves founders—especially women—need to master. We talk about bouncing back from failure, fundraising in a male-dominated venture world, the media scrutiny she faced at The RealReal, and why building generational wealth requires owning more than just a big vision.
Julie also shares how her new company Ahara is harnessing science to personalize nutrition, what she’s doing differently this time around, and why her book is a must-read survival guide for founders who want to win without losing themselves.
Whether you’re launching your next big thing, navigating your first exit, or just want the unfiltered truth from someone who’s been there—this episode is not to be missed. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Julie Wainwright, TIME TO GET REAL, and Ahara::
https://www.instagram.com/realrealjulie/
https://www.linkedin.com/in/juliewainwright
https://www.amazon.com/Time-Get-Real-Billion-Dollar-Business/dp/1637746865
https://www.ahara.com/