He Closed a $500K Land Deal Without Spending a Dime on Marketing

In this episode, Darrick and Ron Apke dive deep into how to approach land investing based on your marketing budget, whether you’re starting with $0 or have $50,000 to spend. They break down actionable strategies for every stage, from free MLS hacks to scaling with direct mail, texting, and building a team. If you're wondering how to market your land business effectively at any budget level, this episode lays out the blueprint.

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🔥 How To Get Started:https://landinvestingonline.com/pages/consultation/?el=yt

➡️Get Daniel Apke’s New Book (One Lot At A Time): https://landinvestingonline.com/one-lot-at-a-time/

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SOCIAL

Ron's Instagram 📸: ⁠⁠https://www.instagram.com/ronapke/⁠⁠

Dan's Instagram 📸: ⁠⁠https://www.instagram.com/danielapke/⁠

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TIME STAMPS

00:00 - Intro00:39 - Starting with $001:21 - Budget-Based Marketing03:07 - No-Cost Deal Strategy04:10 - MLS Hack05:26 - Tennessee Deal Details06:50 - Subdivide for Profit08:13 - Funding with No Money09:11 - Power of Old Listings10:11 - $100–$500 Budget11:18 - Cold Calling Leads12:15 - Best Parcel Sizes13:15 - Texting for Deals14:48 - Cold Call + Text Plan16:00 - Mail + Follow-Up Texts17:44 - Why Follow-Up Works18:52 - Max ROI on Budget19:59 - $2K–$5K Mail Strategy20:51 - $5K–$10K Game Plan22:00 - Cold Texting at Scale23:14 - Staying Lean Pre-Hire24:29 - Hiring for Growth25:40 - $15K+ Monthly Scaling27:00 - Entitlements & Subdivides28:04 - Hands-Off Operations29:23 - Staying Lean & Profitable30:01 - Custom Coaching Plans31:19 - Quality vs. Volume32:20 - Final Advice