Tailoring Tools for Thinkers with Joey Cofone

On this episode of The Productivityist Podcast, Joey Cofone, the co-founder and CEO of Baron Fig, joins the show. Baron Fig is a company that started as a Kickstarter project which has evolved into a brand that designs and offers inspiring products to thinkers such as writers, illustrators, and entrepreneurs around the world. I just talked with James Clear on the previous episode, and now Joey Cofone is here! I’ve been wanting to chat with Joey for a while and on this episode, I finally got the chance. I had a great time discussing a range of topics from my well-documented affinity for Baron Fig, their collaboration with James Clear, what it’s like to create physical products, and how he builds a team that’s crafting these products. Talking Points Point, don’t plan: How to set goals, let them go, and keeping impostor syndrome and comparison at bay  The Beginnings of Baron Fig: From a notebook idea at a Thai restaurant to selling nearly 10,000 notebooks in 30 days and now taking over my life  Creating a design-oriented notebook and building a thinker company  Digital vs Analog: What is the best tool for the job and why is a notebook still the best tool for thinking  The freedom and restriction that apps tend to bring  Rooting for digital tools and integrating new styles in paper products  Guided editions including James Clear’s The Clear Habit Journal: the next evolutionary step for people intimidated by the blank page  Balancing digital and analog tools in developing ideas simultaneously  Why Joey supplanted the Nomad sticky notes with the Strategist note cards  Good ideas come from anywhere: Talking to 500 thinkers around the world for feedback  Quote “Design is integrated into everything that I do and how I look at the world. And I don’t think it was something that I chose, it’s how I grew up, being very nitpicky and detail-oriented. And in design, it just seem that that is what I should do with this. So, when we started Baron Fig, we’re very much design-oriented.” Relevant Links Baron Fig Horizontal Themes: Maintaining Time, Making Time, and Musing Time Notion App Patrick Rhone’s Sensible Defaults James Clear’s Clear Habit Journal Why You Need Atomic Habits with James Clear How Did This Get Made? Eureka Michael Hyatt Adam Kornfield How I Built This with Guy Raz SCOTTeVEST Nomad Sticky Notes Strategist Dot Grid Index Cards Joey Cofone’s Website @joeycofone on Twitter @joeycofone on Instagram Joey Cofone on Facebook I had a (fittingly) productive discussion with Joey and I trust you’ll enjoy our chat as much as I did.   Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.

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