The Josh Bersin Company The Online Learning Market Is Collapsing, And It's Good
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Dec 17, 2025 The traditional online learning industry is in the midst of a radical transformation driven by AI, as highlighted by the recent Udemy-Coursera acquisition. This shift promises a future of personalized professional development, overshadowing the old courseware and publishing models. AI is not just disrupting; it’s reshaping how corporate training functions and how learners engage with content. With the emergence of dynamic learning platforms and personalized AI tutors, the landscape of skill acquisition is evolving rapidly. It’s an exciting time for HR and corporate leaders!
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Courseware Market Is Collapsing
- The traditional online courseware market is collapsing because AI can generate content dynamically and cheaply.
- Josh Bersin argues this will shrink demand for static course libraries and publish-model businesses.
Quick Course Built With OpenAI
- Josh Bersin built a five-minute course with OpenAI's Sora in about ten minutes to demonstrate AI course creation.
- He says the tool generated the course structure without graphics or narration, showing rapid content creation capability.
Learning By Inquiry Beats Linear Courses
- AI-driven agents let learners ask specific questions and receive tailored teaching without taking full courses.
- Bersin predicts many people will learn via inquiry on tools like ChatGPT rather than enrolling in static courses.