What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.

Talking Points

What is a Purple Cow?
Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible
Using your purple cow to attract + retain customers
Using your purple cow to attract + retain technicians
Examples of some famous purple cows

How To Get In Touch With Vic Tarasik

Email - vic@shopownercoach.com

Website - Shop Owner Coach

How To Get In Touch With Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Purple Cow by Seth Godin

Meta Description - Getting people to notice and talk about your shop is a goal of every shop owner. Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow”

Thanks to our partner RepairPal. Visit the Web HERE

How to Connect With Kim and Brian

Email: info@shopmarketingpros.com

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Finding Your Shop's Purple Cow with Vic Tarasik [E013]

Thanks to our partner RepairPal. Visit the Web HERE