Systems Saved Me® 5 Common Trademark Mistakes Business Owners Make
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Feb 24, 2025 Most entrepreneurs overlook trademarks until it's too late. A leading attorney highlights five critical mistakes that could lead to legal troubles. Many mistakenly believe that having an LLC or domain name automatically protects them, which is far from the truth. The conversation dives into the importance of comprehensive name searches and timely trademark registration. Protecting your brand is essential, and understanding these common pitfalls can help avoid costly surprises down the line.
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Preliminary Trademark Search
- Search your business/course name on Google and social media to check for existing uses.
- Look for registered trademarks (®) which indicate ownership and stronger legal protection.
Trademark Symbols: ® vs. ™
- The ® symbol signifies a federally registered trademark, granting legal ownership and protection.
- The ™ symbol indicates an intention to trademark, but holds no legal weight on its own.
Trademark Timing
- Secure a trademark as early as possible to avoid costly rebranding or legal battles later.
- Registering a trademark is an investment in your brand's future.