The StoryBrand Podcast #39: The 3-Phase Marketing Formula That Works Every Time
95 snips
Sep 29, 2025 Discover how unclear marketing can cost you profits and the importance of simplifying your messaging. Learn the three phases of a successful marketing campaign: curiosity, enlightenment, and commitment. Uncover the power of ‘survival’ soundbites to grab attention. See how real-life examples like You Need A Budget crafted effective messages. Explore the house metaphor to visualize your messaging strategy. Get practical tips to turn captivating soundbites into compelling content that converts.
AI Snips
Chapters
Books
Transcript
Episode notes
Words Drive Marketing More Than Channels
- The words you choose are the primary driver of marketing success, not the channel.
- Repeat a few simple, high-impact soundbites to grow your business reliably.
Use A Three-Phase Messaging Campaign
- Build three campaign phases: curiosity, enlightenment, and commitment.
- Use survival-based soundbites to make the right people stop and pay attention.
Lead With The Problem, Not The Product
- Lead with the problem your product solves instead of the product itself.
- Craft survival soundbites that speak to a customer's threat to their wellbeing or goals.
