Ep 139: Omsom’s Emily Chan shares the secret behind 90% of their growth and it’s NOT paid ads

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Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan.

Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America.

Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means.

Stick around for:

• Chasing Sriracha and what it means to be a cultural brand
• The two most impactful content marketing strategies
• How Omsom got 250k views on their brand story video on TikTok
• How bundling all their products skyrocketed AOV

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