"We Were £50,000 In Debt!" We're Talking Fashion Empires with Lorna Luxe and Adam Frisby

Building a fashion empire from the ground up isn’t easy. Today, Paul sits down with fashion entrepreneurs Lorna Luxe and Adam Frisby to share the real story behind their success. From launching multimillion-pound brands to overcoming challenges like debt, burnout, and reinvention, they reveal what it truly takes to thrive in the competitive world of fashion and social media.

This is a conversation about risk, resilience, and redefining what’s possible.
We’re Talking Fashion Empires

(00:00) Intro

(00:50) How Lorna Started Out as an Influencer

(07:53) Lorna's Partnerships With Fashion Brands

(09:16) What Lorna Feels Is Most Misunderstood About Her

(12:27) Lorna's Future Brand

(13:17) Celebrities and Influencers Who Collaborated on In The Style

(13:58) How In The Style Grew

(16:05) Adam's Personal Challenges Running In The Style

(18:17) How In The Style Benefitted From the Covid Pandemic

(21:30) How Adam Became Burnt Out

(23:53) How In The Style Came to an End

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