Healthy Wealthy & Smart Dr. Eva Norman: How to Innovate and Diversify Your Therapy Practice
In this episode of the Healthy, Wealthy, and Smart podcast, host Dr. Karen Litzy welcomes Dr. Eva Norman, a seasoned physical therapist with over 25 years of experience. Dr. Norman shares her journey of establishing a unique physical therapy model that operates outside the traditional insurance framework. She discusses the inception of her business, Live Your Life, which provides personalized, in-home therapy services tailored to individual needs. The conversation delves into the challenges and successes of running a cash-based practice, the importance of listening to clients, and the innovative approaches Dr. Norman has implemented to transform patient care.
Takeaways
- Dr. Eva Norman's practice focuses on personalized, in-home therapy services.
- The business model operates outside traditional insurance frameworks.
- Listening to clients' needs is crucial for business growth and patient satisfaction.
- Dr. Norman's practice offers a wide range of services, including physical, occupational, and speech therapy.
- The practice has expanded to include acupuncture, massage, and dietitian services.
- Partnerships with local agencies enhance service delivery and patient care.
- Telehealth services have been integrated to reach underserved areas.
- The practice emphasizes the importance of a holistic approach to patient care.
- Dr. Norman's innovative model has led to numerous patient success stories.
- The conversation highlights the value of diversifying services in a cash-based practice.
Chapters
- 00:00:00 Introduction and Guest Welcome
- 00:00:00 Dr. Eva Norman's Background
- 00:00:00 Inception of Live Your Life
- 00:00:00 Challenges and Successes
- 00:00:00 Innovative Therapy Approaches
- 00:00:00 Expanding Services and Partnerships
- 00:00:01 Telehealth and Holistic Care
- 00:00:01 Patient Success Stories
- 00:00:01 Advice for Aspiring Therapists
- 00:00:01 Conclusion and Contact Information
More About Dr. Norman:
Dr. Eva Norman has been practicing physical therapy for more than 25 years. Her passion and commitment continue to be to bring the benefits of physical therapy to the residents of her community and to those in need of it in the surrounding counties.
She received her B.S. and M.S. degrees in Physical Therapy in 1996 and her Doctor of Physical Therapy degree in 2009, from Thomas Jefferson University in Philadelphia, PA. Through the years, Dr. Norman has practiced in different practice settings with patients of all ages with various diagnoses. Early on in her career she developed a strong interest in geriatric rehabilitation. To expand her skill set over the years she has taken numerous continuing education courses and also worked in the areas of neurology, orthopedics and cardiopulmonary rehabilitation. In April 2013, she became a Certified Exercise Expert for the Aging Adult.
Dr. Norman is currently licensed in Minnesota and Florida. She is an active member of the American Physical Therapy Association (APTA) since 1994. Currently, he is the APTA Federal Affairs Liaison for Florida and PT PAC Ambassador for Florida. Dr. Norman also serves on the Board of Trustees for the Foundation for Physical Therapy Research.
In September of 2009, Eva founded Live Your Life Physical Therapy, LLC in response to her passionate desire to offer to her clients, patients, and the public, services (both in home and the community) that could help them to experience health, wellness, and a more active lifestyle throughout their life spans, through the creative applications of preventative and rehabilitative physical therapy.
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