Legendary motivational speaker Napoleon Hill once said, Strength and growth come only through continuous effort and struggle.” You can easily add marketing to that list. This week, Joe welcomes Jeff Pedowitz to the ForbesBooks podcast. Jeff is the president and CEO of The Pedowitz Group, a consultancy that helps clients change the way they get revenue. Jeff is also the author of the book, F the Funnel: A New Way to Engage Customers & Grow Revenue.