Aggressively Human: Online Business in the Age of AI, Algorithms & Automations Project Progress Updates: BTS of our Summer and Fall projects
Aug 28, 2025
Dive into the raw realities of online business as the hosts share their summer experiences, discussing the challenges of running Facebook ads and the nuances of retainer work. Discover how one co-host transformed a summer program from nine prompts into a vast resource library. They explore the harsh business model truth: success in selling and delivery rarely comes easy. With a new challenge on the horizon, find out how SEO and AI strategies are evolving to keep online visibility sharp. Their candid reflections offer a refreshing take on entrepreneurship.
AI Snips
Chapters
Books
Transcript
Episode notes
Facebook Ads With Mixed Feelings
- Jessica ran Facebook ads to grow newsletter subscribers and felt conflicted about using Meta tools she dislikes.
- She contrasted ad-sourced subscribers with co-reg lists, preferring the higher-consent Facebook leads.
Signed Hardcover Bundle Plan
- Jessica described her upcoming book bundle that includes a signed hardcover and exclusive workbook sold directly by her.
- She explained producing videos to accompany the book and selling a special bundle she will fulfill herself.
Summer Of Retainers And Implementation
- Meg spent the summer on three retainers including a financial planner and a nanny agency, doing SEO and rebuilding after a rebrand.
- She also took over Google Ads for a local client to get faster, targeted lead flow.
