AdTechGod Pod Ep. 59 The Importance of Community in Ad Tech with Google's Inderpreet Sandhu
Dec 17, 2024
Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google, has over 13 years of experience in ad tech. He shares his unconventional journey into the industry, emphasizing the importance of understanding the publisher's perspective. Inderpreet highlights YouTube's growing dominance and innovative ad formats that enhance user engagement. He discusses the positive trends in ad tech and the significance of community and continuous learning for career growth. Collaboration is key in navigating the evolving landscape of advertising technology.
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Inderpreet's Ad Tech Journey
- Inderpreet Sandhu's entry into ad tech started from consulting and working with e-commerce companies looking to leverage third-party advertising.
- His fascination grew from being a consumer to understanding how ads fund content and services, leading him to join Google as a publisher consultant.
Publisher Perspective Shapes Strategy
- Understanding publishers' balancing act between ad revenue and user experience is crucial.
- This perspective shapes product strategy to ensure ads are complementary and user-focused.
Innovative Streaming Ad Formats
- Publishers are exploring new ad formats to create user-friendly streaming experiences.
- Formats like pause ads and squeeze boxes blend traditional TV techniques with digital innovation, enhancing engagement without disrupting content.