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AdTechGod Pod
Ep. 59 The Importance of Community in Ad Tech with Google's Inderpreet Sandhu
Dec 17, 2024
Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google, has over 13 years of experience in ad tech. He shares his unconventional journey into the industry, emphasizing the importance of understanding the publisher's perspective. Inderpreet highlights YouTube's growing dominance and innovative ad formats that enhance user engagement. He discusses the positive trends in ad tech and the significance of community and continuous learning for career growth. Collaboration is key in navigating the evolving landscape of advertising technology.
31:32
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Quick takeaways
- Inderpreet Sandhu emphasizes the importance of community in ad tech for fostering collaboration and continuous learning among professionals.
- The rise of YouTube as a dominant force in content consumption highlights the need for innovative ad formats that enhance user engagement.
Deep dives
Inderpreet Sadhu's Journey in Ad Tech
Inderpreet Sadhu has a diverse background that led him to a successful career in ad tech, starting from his experience at Accenture. Initially uncertain about his career path, he embraced opportunities that allowed him to develop essential skills in both hard and soft areas. His introduction to the ad tech space came when working with an e-commerce partner that encouraged diversification of revenue through third-party advertising. This experience ignited his passion for ad tech, particularly the potential for advertisers to effectively connect with consumers while supporting content creators.
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