Bridge the Gap™ by Revenue Reimagined Episode #120 Build a Real Revenue Engine (Leak-Proof) with Marcus Chan
Are you “fixing pipeline” while millions leak out the bottom of your funnel?
In this episode of Bridge the Gap, we sit down with Marcus Chan, founder & CEO of Venli Consulting, creator of Revenue Engine OS, and WSJ bestselling author, to show you how to build a real revenue engine that scales on systems, not heroics.
Marcus has led a $195M org and helped 700+ companies recover nearly $1B in hidden revenue. We break down discovery that actually converts, management cadences that raise the floor, and why “more pipeline” is the wrong answer to a win-rate problem.
🔑 Key Highlights
- The #1 hidden leak: low win rates from weak discovery (not “pipeline”)
- Discovery vs. qualification: stop using BANT like a script
- Frameworks that scale thinking (POWERFUL, RIM) without turning reps into robots
- Diagnose before you prescribe: audits, scorecards, and root-cause analysis
- Build assets (playbooks, CRM fields, enablement) that compound
- What to measure (and what to ignore): win rate, cycle time, conversion, not vanity coverage
If you’re a founder, CRO, VP of Sales or RevOps, or a GTM leader who needs predictable growth without adding headcount, this episode is for you.
Connect with Marcus- marcuschan
Sponsor info:
We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!
Learn more about Sendoso today at https://www.sendoso.com…
ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...
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