Business Wars Cereal Wars - Breakfast of Champions | 2
Jul 17, 2019
In 1904, Quaker Oats bursts onto the cereal scene, prompting Will Kellogg to break free from his brother's shadow. With clever marketing and the original corn flakes, he ignites a fierce family feud. As General Mills enters the fray with the innovative Cheerioats, the competition ramps up. The podcast also delves into the pivotal courtroom battles over trademarks and the transformation of Wheaties through groundbreaking radio ads, showcasing how these rivalries shaped the beloved breakfast industry.
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Puffed Rice Spectacle
- Quaker Oats' puffed rice demonstration at the 1904 World's Fair involved cannons shooting puffed rice into a cage.
- This spectacle aimed to showcase puffed rice as a digestible, ready-to-eat snack.
Will Kellogg's Cornflakes
- Will Kellogg, tired of his brother's restrictive practices, started his own cornflakes company.
- He used innovative advertising, turning housewives into his sales force by offering free cereal.
Factory Fire and Loophole
- A fire destroyed Will Kellogg's factory, seemingly hindering production due to an exclusive deal between Post and machinery manufacturers.
- However, Kellogg found a loophole, getting his damaged machines repaired instead of buying new ones.