Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#709 - Starting An Amazon Business From Scratch in 2025

9 snips

Oct 14, 2025

In this chat, aspiring entrepreneur Natalie Dorsey shares her journey from Columbus, Ohio, to launching her own Amazon and TikTok Shop products. With a passion for fashion design, she discusses how her mental health challenges shaped her entrepreneurial path. Natalie dives into the importance of balancing passion with market demand while collaborating with mentors on unique product ideas. She also reveals her financial goals and the exciting prospects of expanding to platforms like Walmart, making her story one of courage and ambition.

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ANECDOTE

Early Fashion Ambition And Business Attempts

Natalie started wanting to be a fashion designer at age four and filed multiple LLCs in her late teens and twenties.
She has run several business registrations but only one prior venture generated revenue before Dorsey Delivered.

ANECDOTE

Choosing Entrepreneurship Over A 9–5

Natalie pursued entrepreneurship to control her destiny and escape the traditional 9-to-5 path.
She still works a W-2 job while building Dorsey Delivered and hopes to transition fully.

ANECDOTE

Mental Health Impact On Startups

Natalie shared her bipolar diagnosis at 15 and how manic and depressive episodes disrupted past business attempts.
She says sustained mental-health stability over recent years makes now the right time to launch.

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In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She's courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path.

Join us as we pull back the curtain on product research and launch strategies with a live "Ask Me Anything" session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it's considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success.

Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie's ongoing journey, we eagerly anticipate sharing her progress and future victories.

In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss:

00:00 - Entrepreneurial Journey With Natalie
07:24 - Inspiration to Accept Challenge
12:43 - Overcoming Challenges in Entrepreneurship
17:09 - Product Research and Data-Driven Decisions
21:29 - E-Commerce Strategy
22:50 - E-Commerce Goals and Networking Strategies
24:37 - Amazon Business Journey With Natalie
29:58 - Future Updates on Natalie's Products