The Futur with Chris Do How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352
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Jun 5, 2025 
Jodie Cook, an entrepreneur, writer, and brand strategist, shares her insights on personal branding and authenticity. She challenges the myth that vast followings equate to influence, emphasizing the importance of creating meaningful connections instead. Jodie discusses breaking free from societal boxes and highlights the journey of self-discovery and creative liberation. She also explores integrating personal passions into professional pursuits, encouraging listeners to embrace their true selves and the unique paths that lead to fulfillment.
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True Meaning of Personal Brand
- Personal brand is about making others influential and creating real impact, not vanity metrics like followers.
- A strong brand allows you to 'print money' by generating revenue and real engagement beyond mere popularity.
Brand Value Beyond Product
- Brand value is the extra price people are willing to pay because of perceived meaning, not just the product itself.
- Brand can be positive or negative and affects how people internalize a product’s worth.
Breaking Gender Norms in Education
- Jodie defied conventional gender norms when choosing A-level subjects, taking economics despite stereotypes.
- Her mother's support challenged societal expectations, shaping her willingness to break boxes.