Marketing Against The Grain How Web 3 Will Impact Your Marketing
Jun 9, 2022
Web 3 is set to transform marketing in exciting ways. Marketers must innovate to stay competitive, even amid challenges. The noisy landscape of Web 3 demands patients to discover valuable innovations. Tribalism in crypto highlights the need for constructive dialogue and growth from failures. Engaging communication strategies are crucial as cryptocurrencies evolve. Lastly, there's a strong call for marketers to educate themselves about Web 3, ensuring they can navigate this new terrain successfully.
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Web3 Utility
- In Web3, most projects (95%) are likely to be insignificant.
- Focus on identifying the core 5% with real utility, similar to the evolution of Web1 and Web2.
Early Search Engines
- Kipp Bodnar recalls using various early search engines before Google became dominant.
- This illustrates how most initial ventures in a new technology fail, paving the way for a few successful ones.
Packy McCormick's DeFi Explanation
- Packy McCormick, a Web3 advocate, struggled to explain DeFi use cases on a podcast due to a family emergency.
- This highlights the internet's tendency to amplify failures and the pressure on thought leaders.