Coffee & Compete #68 - Four Common Battlecard Mistakes and How to Avoid Them | Sylvia Rayner, Hunter Sones
We analyzed thousands of battlecards to uncover the biggest and most common mistakes. And who better than Competitive Enablement Consultants Sylvia Rayner and Hunter Sones to help diagnose the problem and find the cure?
Hunter and Syliva joined Adam for this installment of Competitive Enablement LIVE — our monthly episode where we invite hundreds of members of the compete community to come and ask their questions, join in on the chat, and have a lot of fun.
Register for next month's CE LIVE and watch past editions on our website.
Read the full deep data dive in our Klue: By the Numbers article on LinkedIn.
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Key Moments:
(00:05) Introduction with Adam and Ben
(02:49) What a Competitive Enablement Consultant Does
(06:23) The biggest red flags when with battlecard audits
(10:29) Inserting proof points into your battlecards
(17:08) Asking for feedback on your battlecards
(24:27) Strategies to encourage feedback on your battlecards
(30:17) Creating a Gong playlist
(35:34) Getting input from all your internal stakeholders
(37:59) Building battlecards for veteran reps
(43:10) Distribution best practices for your battlecards
(49:21) First steps to take when building battlecards from scratch
Team:
Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes
Music Credits
Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use her
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.