Experienced coaches Jeannette Marshall, Jeremy Lazarus, and Chloë Garland discuss valuable insights and tips for new coaches. Topics covered include overcoming imposter syndrome, marketing strategies, the value of training and accreditation, setting boundaries with clients, the importance of support systems and accountability, breaking barriers in the coaching industry, and the necessity of studying, learning, marketing, and delegating for new coaches.
Building a supportive network is crucial for new coaches, providing guidance, motivation, and learning opportunities.
Attracting the first clients is a common challenge for new coaches, but persistence, marketing techniques, and support from mentors can help overcome it.
Common coaching myths are debunked, emphasizing the importance of hard work, realistic expectations, and adaptability in coaching practices.
Deep dives
Importance of Building a Supportive Network
One of the key themes discussed in this podcast episode is the importance of building a supportive network as a new coach. The speakers emphasize that having the right people around you, such as mentors, accountability partners, and colleagues, is invaluable in providing guidance, motivation, and learning opportunities. They highlight the value of sharing experiences, celebrating wins, and seeking support during challenging times. The discussion emphasizes the crucial role of community and connections in the coaching profession, providing a sense of belonging, inspiration, and opportunities for personal and professional growth.
Challenges of Starting a Coaching Practice
The podcast delves into the challenges of starting a coaching practice. One of the primary obstacles discussed is the difficulty of attracting and getting the first clients. The speakers share their personal experiences and strategies for overcoming this challenge, including various marketing techniques, utilizing existing networks, and remaining persistent and patient. They emphasize the importance of confidence, maintaining motivation during the initial stage of building a client base, and finding stabilizers like mentors and accountability partners to provide support, feedback, and a source of motivation. The discussion also highlights the need to manage self-doubt, combat imposter syndrome, and stay focused on the long-term goal of growing a successful coaching practice.
Debunking Coaching Myths
The episode addresses common coaching myths and misconceptions. The speakers aim to bust two prevalent myths: the 'get rich quick' notion associated with coaching and the belief that coaches should never be directive. They emphasize that building a successful coaching practice requires hard work, perseverance, and a realistic understanding of the time it takes to achieve results. They also challenge the notion that being directive in coaching is always detrimental, highlighting situations where clients may benefit from a more mentoring approach. The discussion promotes a balanced perspective on coaching, where results-oriented focus and adaptation to individual client needs are prioritized.
Pricing and Flexibility in Coaching
The podcast discusses the topic of pricing and flexibility in coaching. The coaches share their approaches to pricing and when to have the pricing conversation with clients. They highlight the importance of offering flexible pricing based on client needs and outcomes rather than an hourly rate. Some coaches prefer offering pro bono sessions, while others reframe it as pilot programs with a smaller fee. They also mention the importance of delegation in order to focus on marketing and networking as a new coach.
Advice for New Coaches
The coaches provide valuable advice for new coaches starting their coaching journey. They emphasize the importance of continuous learning, getting qualified, and investing in marketing. They also stress the need to trust the coaching process and be in service of the client's needs. Additionally, they encourage coaches to know themselves well, trust their intuition, and ask important questions that come to mind during coaching sessions. The coaches express excitement about coaching becoming more mainstream and accessible, as well as the positive impact coaching has on individuals and organizations.
Jeannette Marshall, Jeremy Lazarus and Chloë Garland, join host Simone Sweeney, for a wonderful panel chat in the final episode of the Getting Started as a Coach series. As they reflect on what they would have done differently as a new coach, they share their personal definitions of what coaching is, debunk myths, and discuss the challenges and rewards of coaching as well as what they wish for its future. In this warm and open conversation with over half a century of coaching between them, their love for this incredible profession will inspire and motivate.
You will learn:
· The importance of having the right support and overcoming imposter syndrome
· Marketing tips, utilizing networks, pricing, and understanding your value proposition
· The value of good training, accreditation and supervision
“It takes a lot of training, a lot of development, a lot of soul searching because we have to overcome our own challenges to be able to coach other people effectively.”
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