The Art of Selling Online Courses 221 8 Years Teaching Online: What Actually Makes Money
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Jan 9, 2026 Kyle Cook, front-end web developer and educator behind Web Dev Simplified, shares his journey of teaching online courses. He reveals why a beginner mindset can be more effective than being an expert. Kyle discusses his unique unlimited refund policy and how it built customer confidence. He emphasizes the importance of planning, spending up to 9 months on course creation, and acknowledges areas for improvement like email marketing. With insights on optimizing sales funnels, this conversation is packed with actionable advice for aspiring course creators!
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Generous Refunds Build Buyer Confidence
- Offer a very long refund window to reduce buyer anxiety and increase conversions.
- Kyle found refunds remained low and the policy built trust without harming revenue.
Beginner Perspective Makes Better Intro Courses
- You don't need to be an expert to teach; beginners remember sticking points better.
- Kyle learned React as a beginner and used fresh learner perspective to shape course content.
Plan Course Structure Before Recording
- Spend most of your course creation time planning order and structure before recording.
- Kyle spends ~75% of 6–9 months planning modules and lesson sequencing first.