60. Whitepaper 10: Marcas de culto

This book surveys the history of humankind from the Stone Age to the 21st century, focusing on Homo sapiens. It divides human history into four major parts: the Cognitive Revolution, the Agricultural Revolution, the Unification of Humankind, and the Scientific Revolution. Harari argues that Homo sapiens dominate the world due to their unique ability to cooperate in large numbers through beliefs in imagined realities such as gods, nations, money, and human rights. The book also examines the impact of human activities on the global ecosystem and speculates on the future of humanity, including the potential for genetic engineering and non-organic life.

The Whole Story is more than just a business success story; it is a tale of a retail, cultural, and dietary revolution that has forever changed the industry and the way people eat. John Mackey shares never-before-told tales of the people and passions behind Whole Foods, including the colorful cast of idealists and foodies who formed the company’s DNA, the many breakthroughs and missteps, and the narrowly avoided disasters. The book delves into Mackey’s spiritual journey, from Christianity to New Age mysticism and Eastern wisdom, as well as his political and intellectual development from a countercultural co-op dweller to a libertarian and Conscious Capitalist. It also explores his personal passions, such as long-distance backpacking, and his philosophical and ethical awakenings, particularly regarding animal welfare and industry practices.

Empire of Pain is a comprehensive and damning narrative about the Sackler family, who built their pharmaceutical empire through aggressive marketing and questionable ethics. The book traces the family's history from their early success with tranquilizers like Librium and Valium to the devastating impact of OxyContin, which contributed significantly to the opioid crisis. Keefe's work is based on extensive research and exposes the family's ruthless business tactics, their influence on medical and governmental bodies, and their attempts to evade accountability for the harm caused by their products.