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22min chapter
60. Whitepaper 10: Marcas de culto
Whitepaper
Marcas de Culto en el Comercio Mexicano
Este capítulo explora el fenómeno de las marcas de culto en México y su impacto en el comportamiento de compra. A través de diversas anécdotas, se analiza cómo ciertas marcas, como Dr. Simi y Topo Chico, han evolucionado y ganando relevancia tanto en el mercado local como internacional. La conversación invita a reflexionar sobre la identidad de estas marcas y su lugar en la cultura contemporánea.
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